Captain Morgan: Human Cannonball Bar Crawl

Role: Copywriter + Ideation

Diageo challenged us to create a high profile, one-of-a-kind launch event for their new shot product, Captain Morgan Cannon Blast. We created the world's first human cannonball bar crawl. Featuring human cannonball Brian Miser, our event utilized two custom built cannons, each standing 30 feet high.

Experiential, Stunt, Product Launch

Diageo challenged us to create a high profile, one-of-a-kind launch event for their new shot product, Captain Morgan Cannon Blast. And we took that challenge very seriously. We shot a man out of a cannon from bar to bar… to bar. 70 mph, 5 stories high, and two whole city blocks! We partnered with Funny or Die to Livestream the event along with influencers such as @betches and @girlwithnojob. We delighted millions of party-goers through Facebook and partner channels. And we had a blast.