Kara
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Etch a Sketch

Etch A Sketch

Role: Project lead, Creative Director, Writer, UX

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Website Creative Direction, Experience design, Ads, writing.

I was tasked with leading both creative and product for Etch A Sketches’ first DTC website, in conjunction with their 60th anniversary.  The brand released a number of limited-edition collectors’ toys and their first eCommerce website. The challenge was translating the old-school brand into a modern web experience that still felt true to the classic Etch style and the new 60th-anniversary edition. The new site has become a strong new sales channel for the brand, quickly selling out products.