Kaplan 

Role: (Part & Sum) Creative Strategist

Sprint Facilitator, Creative Strategist, UX, writer, Ecomm expert.

Kaplan came to Part and Sum for an Innovation Sprint with a simple request: how could they effectively convert more customers online? So we spent a week facilitating a team of experts, figuring it out - researching, running focus groups, and rapid prototyping across three areas of the business. My team was Mcat. We designed a new UX for the MCAT site that allowed students to take a nearly effortless quiz, and find the perfect product in 30 seconds. This allowed the brand to take a more intimate approach to the online sales funnel. Once launched, Kaplan saw an immediate 25% increase in conversion on Mcat products.