He Named Me Malala

Agency: Campfire Role: Creative Strategy

INTERACTIVE, SOCIAL

60 MILLION GIRLS AROUND THE WORLD DON'T HAVE ACCESS TO EDUCATION, AND THE MALALA FUND IS DEDICATED TO CHANGING THAT. 

National Geographic Channel wanted to develop a social media call-to-action to inspire fans and their friends to advocate for girls' education and spread the word about the world television premiere of He Named Me Malala. Many have been inspired by Malala's incredible story, but how do you create an experience that people in our country can identify with? 
We built a tool that creates a custom animation of a classic American school yearbook, without the girls, showcasing just how..[say more here, didn’t want to finish this sentence]

Silver Clio Social Media OMMA Social: Facebook Campaign